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It's a big, diverse, multicultural world: There
are about 190 countries on the planet, with 13 major religions and 250
major languages. Outside of the U.S., the main markets for pharmaceutical
products are Japan, Germany, France, Italy, the UK and Spain, so these
are the countries on which most pharmaceutical product manufacturers
focus their efforts.
Over the years, GfK V2 and GfK Strategic Marketing have conducted pharmaceutical
marketing research in all of these countries, and many more, gaining
a great deal of knowledge along the way. Knowing that this information
would be useful to clients, the company collected insights into the
things that have worked well while conducting research, along with the
things that didn't, and developed an informative resource called Best
Practices for Global Pharmaceutical Marketing Research.
Best Practices for Global Pharmaceutical Marketing Research
is an invaluable tool for anyone embarking on a global marketing research
project. The booklet covers broad topics that must be considered when
planning global projects, such as international timing issues and cultural
traits. Also included is more specific discussion of how marketing research
differs in Europe and Japan, factors affecting qualitative and quantitative
methodologies when abroad and how best to plan a global research project
with us.
To download a PDF of Best Practices for Global Pharmaceutical Marketing
Research, click the link on the graphic image above.
Alternately, if you would like to receive a complimentary published
(bound) copy of the booklet, please fill out the brief form below and
it will promptly be delivered to you.
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