April 2007
	Your Guide to Getting Global Research Right: GfK's Workshop at the PBIRG Conference, Sunday, May 6 We invite you to join the GfK U.S. Healthcare Companies May 6-9 in Savannah, Georgia, at the Pharmaceutical Business Intelligence Research Group’s (PBIRG) Annual General Meeting. The theme of the 2007 PBIRG conference is entirely focused on international marketing research. To kick off the conference, on Sunday, May 6, at 2 p.m., two of GfK’s top leaders and global marketing research veterans – Bart Weiner, President of GfK V2, and Brian Hull, President of GfK Strategic Marketing – will present a fast-paced “boot-camp” style workshop, Best Practices for Global Marketing Research in the Key Markets: 120 Tips in 120 Minutes. Participants will be engaged with an overview of the “Top 9” countries representing the main markets for pharmaceutical products, and thus the countries on which most pharmaceutical manufacturers focus their global marketing research efforts: the United States, Japan, Germany, France, Italy, the United Kingdom, Spain, Mexico and Brazil. Key takeaways from the session will include: General primers on how medicine is practiced in each of the nine countries, as well as a briefing on the specific cultural and regulatory nuances that impact the conduct of marketing research in each market. Specific actionable tips and best practices for the conduct of global marketing research, addressing such issues as fieldwork, central facility research, working with pharmaceutical companies’ local affiliates, variables that impact pricing and specific qualitative and quantitative research practices, including selection of methodology, location and scheduling issues specific to various cultures. We encourage you to take a look at the full conference program and consider joining the GfK U.S. Healthcare Companies and hundreds of other industry colleagues at the PBIRG 2007 Annual General Meeting. The event promises to be an engaging exploration of the global healthcare arena and the challenges and opportunities presented by the major international pharmaceutical markets. To download the complete conference program and registration information for the 2007 PBIRG Annual General Meeting, please click here. Representing the GfK U.S. Healthcare Companies at PBIRG will be: Richard B. Vanderveer, Ph.D., Group CEO, GfK U.S. Healthcare Companies Brian Hull, M.B.A., President, GfK Strategic Marketing Bart Weiner, President, GfK V2 Barry Zimmerman, President, GfK Market Measures Dan Fitzgerald, M.B.A., Executive Vice President, GfK V2 John Kane, Senior Vice President, GfK Market Measures Maureen McLaughlin, Chief Marketing Officer, GfK Market Measures Doug Willson, Ph.D., Senior Vice President, GfK Strategic Marketing