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As a "destination employer"
for the industry, the GfK U.S. Healthcare Companies continue to draw
top marketing research talent. While our new researchers offer our clients
a variety of methodological and therapeutic expertise, they share the
common background of being marketing research veterans with experience
specifically focused in the pharmaceutical industry.
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 Bill
Bowman, J.D.
Vice President, Oncology
GfK Market Measures
Bill brings more than 15 years of oncology experience to GfK Market
Measures. As the newly appointed head of the company’s Oncology
Strategic Business Unit, Bill is responsible for developing syndicated
products for oncology and also serves as a key in-house resource
for customized studies involving cancer therapy. He has worked extensively
with both qualitative and quantitative methodologies and has moderated
hundreds of interviews with physicians and ancillary health care
personnel involved in the management of cancer patients. In addition,
he is well versed in the various secondary audit sources commonly
used within the industry to measure the use of oncologic products.
Bill has been a sales representative, product manager and market
researcher with several major pharmaceutical manufacturers and supply-side
firms. Prior to joining GfK Market Measures, Bill was an independent
consultant who played a key role in U.S. primary marketing research
efforts for a newly launched oral product for solid tumors.
Bill can be reached at 973.599.3649
or bbowman@gfkmarketmeasures.com.
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 Jenny
Donohue, Ph.D.
Senior Vice President, Multi-Client
GfK Market Measures
A proven health care entrepreneur, Dr. Donohue has more than 25
years of experience in conducting marketing, economic, quality of
life and health policy research for pharmaceutical and biotechnology
companies, government and research institutions. Over the last 10
years, she has founded, grown and successfully sold two companies:
Competency Assessment Solutions, LLC, a software and services company
that provides Web-based performance appraisal and learning management
solutions to health care institutions, and Consumer Health Sciences,
the “gold standard” in patient reported health care
information products and services for the pharmaceutical industry
in the United States and Europe. Earlier in her career, Dr. Donohue
worked on the client side of the business, holding senior level
marketing research and branding positions at Johnson & Johnson
and Merck & Co.
Jenny can be reached at 609.683.6314
or jdonohue@gfkmarketmeasures.com.
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