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January
2007 |
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As a "destination employer"
for the industry, the GfK U.S. Healthcare Companies continue to draw
top marketing research talent. While our new researchers offer our clients
a variety of methodological and therapeutic expertise, they share the
common background of being marketing research veterans with experience
specifically focused in the pharmaceutical industry.
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 Andrea
Alfonsi, M.B.A.
Senior Vice President
GfK V2
With more than 13 years of marketing research experience in the
pharmaceutical industry, Andrea’s focus is in the biotech
and specialty pharma sector, helping clients bring innovative products
to market. She is well versed in a variety of research techniques
ranging from exploratory qualitative to highly complex quantitative
methodologies. Prior to joining GfK V2, Andrea led a team of client
service and research professionals at Ziment. She has also worked
in the custom research group at IMS Health and for Wyeth’s
women’s health care franchise.
Andrea can be reached at 215.283.3200 x305
or aalfonsi@gfkv2.com.
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 Steve
Finestone, M.B.A.
Senior Vice President
GfK V2
For the last 10 years, Steve has worked with various pharmaceutical
and biotech companies as President of his own health care marketing
research and consulting firm, SZF Associates, which specialized
in new product research and promotional analysis. Prior to founding
his own firm, Steve spent eight years on the client side of the
business as a Market Research/Business Planning Analyst, Manager
and Director at Wyeth.
Steve can be reached at 215.283.3200 x326
or sfinestone@gfkv2.com.
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 Howard
Jaffe, M.S.
Senior Vice President
GfK V2
Howard is a strategically oriented pharmaceutical marketing researcher
who incorporates his career experiences in areas such as pharmaceutical
sales, advertising and marketing to bring insight to projects. He
is experienced in both qualitative and quantitative methodologies
with an emphasis on early product development, branding, positioning
and advertising research. Most recently, Howard worked as Vice President/Account
Executive at The Mattson Jack Group, and before that, he held a
similar role at TNS Healthcare. Prior to these positions, he served
as Vice President and Head of U.S. Operations for Genactics, Inc.
Howard can be reached at 215.283.3200 x328
or hjaffe@gfkv2.com. |
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