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By Noah M. Pines, Executive Vice President, GfK V2
If you’d like a glimpse into the future
of medicine, one therapeutic area to consider as a model is the treatment
of HIV/AIDS. HIV/AIDS not only represents an astoundingly rapid victory
of medicine and science over disease, having been essentially downgraded
from a death sentence to a chronic, manageable illness in just a decade
(in the Western world, at least), but also serves as a looking glass,
largely because of three factors:
- HIV treatment has in many respects fulfilled the “promise”
of personalized medicine, or the tailoring of treatment to an individual
patient.
- HIV treatment has embraced a crucial future trend in chronic disease
management – that of co-formulation – and even landmark
cooperation among pharmaceutical manufacturers.
- HIV is historically among the most visible treatment areas from
the standpoint of consumer activism, patient advocacy and patient
involvement in treatment decisions.
As this article will show, other chronic disease areas, most notably
hepatitis and oncology, already are looking to and adopting therapeutic
archetypes similar to those which are now standard-of-care in treating
HIV.
During the 1990s, one popular prognostication with respect to the future
of medicine was that by using the patient’s individual genetic
blueprint, doctors would be able to tailor treatment for each patient.
Futurists predicted a transition from the one-size-fits-all approach
to a paradigm where therapy would be guided by genetic and other types
of assays that would foretell how a given patient would respond –
both in terms of the effectiveness of a medication as well as potential
side effects and drug interactions.
That reality is here in the treatment of HIV/AIDS. Physicians routinely
utilize both genotype and phenotype screening to determine the antiretroviral
(ARV) regimen that is most likely to work both in situations where patients
have virologically failed their ARV cocktail and with increasingly treatment-naïve
patients to determine whether they have been infected with a virus already
laden with mutations. Physicians also are starting to adopt a viral
tropism assay to guide their prescribing of novel medications –
namely Pfizer’s CCR5 Selzentry® (Maraviroc) – as well
as a haplotype assay (the HLA B*5701 test) to determine a patient’s
prospective risk of the Abacavir-related hypersensitivity reaction (HSR).
The HIV genotype test amplifies and thus reveals the mutations that
have occurred in an individual patient’s viral genome. These mutations
are the result of the virus having evolved due to insufficient suppression
pressure of antiviral medications (thus underscoring the imperative
for near-perfect compliance/adherence, which will be discussed later
in this article). Specific mutations that occur during viral replication
permit the virus to escape the inhibitory pressure of the medications.
The virus’s evolving in order to survive is essentially Darwinism
on a cellular level.
The clinical implication is that once these mutations occur, a given
drug may no longer work (or may have reduced activity). For example,
two common genetic mutations that result when a patient virologically
fails the most widely prescribed first-line regimen are the K103N mutation,
which causes resistance to Efavirenz (Sustiva®; Bristol-Myers Squibb),
and the M184V mutation, which confers resistance to FTC (Emtriva®;
Gilead Sciences) or 3TC (Epivir®; GSK).
A genotype assay therefore allows the physician to determine which ARV
medications are most likely to continue to work in that specific patient,
and thus which ARV regimen to prescribe next. Since mutations accumulate
in patients who fail multiple treatment regimens, and because different
mutations may have different implications (i.e., some mutations hypersensitize
the virus to specific ARVs), the genotype test may become more challenging
to interpret and thus less actionable. For example, while the M184V
confers resistance to FTC and 3TC, as mentioned above, it makes the
virus more sensitive to Tenofovir (Viread®; Gilead Sciences) and
AZT (Retrovir®; GSK).
The phenotype screening assay, on the other hand, evaluates the susceptibility
of the virus to specific ARV medications. A true phenotype test involves
the exposure of a sample of the patient’s blood in vitro
to a panel of existing ARV medications to measure the amount of drug
necessary to inhibit viral replication in a mutated virus relative to
a standard viral strain. The output of a phenotype test – expressed
as a fold change in sensitivity – indicates how active each ARV
is likely to be, and thus helps the physician design a therapeutic regimen
that is likely to work.
A third type of test, a virtual phenotype, uses matched genotypic samples
(i.e., genotypic samples that have been matched to specific phenotypes)
to establish a predictive measure as to the likelihood of a patient’s
virus responding to a given ARV medication. Virco’s VirtualPhenotype®
test offers the advantages of being cheaper and having a more rapid
turnaround time than a formal phenotype test.
Other tests also are used in HIV management to ascertain an individual
patient’s candidacy for a specific medication. Data recently presented
at the International AIDS Society meeting in Sydney, Australia, demonstrate
the high predictive value of the HLA B*5701 haplotype assay in determining
a given patient’s risk of experiencing a potentially life-threatening
HSR in patients taking Abacavir. HLA B*5701 detects the presence of
a specific allele, the absence of which is correlated with the low risk
of developing this HSR. The negative test thus has high negative predictive
value. Abacavir is marketed by GSK as Ziagen® and is co-formulated
as part of Epzicom® (Lamivudine + Abacavir) and Trizivir® (Zidovudine
+ Lamivudine + Abacavir).
Additionally, with the recent launch of Pfizer’s CCR5 antagonist,
Selzentry®, patients will be required to undergo HIV co-receptor
tropism testing (Monogram’s Trofile® assay) to ascertain whether
their virus is either R5- or X4- tropic and thus whether Selzentry®
will be effective. Selzentry® is indicated for patients whose virus
uses the CCR5 or “R5” co-receptor only (the co-receptor
being a means by which a viral particle docks with a healthy cell).
The watershed or turning point in the treatment of HIV – the point
at which ARV medications were truly able to help patients live a full-length
life – took place in 1995-1996 with the advent of HIV protease
inhibitors and the recognition that lifelong combination therapy is
required to keep the virus at bay. It is increasingly recognized that
combination therapy is important in the management of other long-term
illnesses, that is, that optimal management can only be produced by
a cocktail of medications. This is true in cardiovascular medicine,
diabetes and certain cancers.
The recognition of the need for combination therapy in the management
of HIV, as well as the imperative to maintain a high degree of adherence
(compliance), has led several companies to co-formulate their ARV medications.
While co-formulation was previously frowned upon by physicians (due
to the inability to identify the specific source of a side effect and/or
inability to adjust doses of the individual medications), the adherence
imperative in treating a chronic viral infection has superseded these
concerns. Companies such as Gilead Sciences, GSK, Abbott and BMS have
co-formulated their ARV medications to reduce the pill burden (number
of pills that need to be taken by the patient) and thus facilitate long-term
adherence.
Atripla®, a once-daily, one pill co-formulation of Gilead Sciences’
Truvada® and BMS’ Sustiva®, represents landmark cross-class
cooperation among pharmaceutical manufacturers and is now an extremely
popular first-line regimen in the treatment of HIV/AIDS.
Although there are no data to support this contention, physicians widely
credit co-formulation of ARVs (as well as the advent of more well-tolerated
ARVs and other factors) as having contributed to patients being able
to remain on-treatment more long term and to less virologic failure.
Additionally, physicians point to perceptual benefits of co-formulation
in the sense that patients perceive themselves to be less sick if they
have to take fewer pills (and thus have a more favorable outlook on
taking their medicine, especially in an asymptomatic chronic condition
where a pill is a reminder of their having a disease). Not only that,
co-formulation also means patients with insurance pay fewer out-of-pocket
co-pays.
Co-formulation is now being both considered and embraced in other therapeutic
areas where synergies among medications afford better therapeutic responses
(e.g., Vytorin® for hyperlipidemia, Caduet® for hypertension
and hyperlipidemia).
HIV treatment also serves as a groundbreaking model from the standpoint
of both patient involvement in encouraging the development of new medications
and involvement in the therapeutic decision-making process. From a historical
perspective, the backlash of HIV activists against the Reagan Administration’s
staggering lack of attention to HIV/AIDS during the early to mid-1980s
was a key factor that promoted the accelerated development and approval
of new ARV medications.
Groups such as ACT UP and Gay Men’s Health Crisis were highly
influential in focusing popular attention and research dollars on HIV,
producing rapid advancements starting with AZT in the late 1980s, other
nucleoside reserve transcriptase inhibitors (NRTIs) in the early 1990s
(e.g., d4T, ddI, ddC) and then the protease inhibitor revolution in
the mid-1990s. Of note is the fact that many HIV care providers came
from affected communities and identified intensely with the patients
in their frustration with perceived governmental or industry’s
lack of commitment.
Additionally, the initial dearth of agents and long-term data about
these agents during the late 1980s and early 1990s led to patients empowering
themselves with knowledge and essentially self-prescribing. Atripla®
is a recent example of patient empowerment – as a result of its
direct-to-consumer (DTC) exposure; patients are frequently coming into
physicians’ offices requesting “the one pill.”
As a function of the life-long nature of treatment, experienced physicians
who manage HIV/AIDS take the realistic standpoint that selecting a regimen
depends on key patient lifestyle issues – their job, dosing frequency
preferences, housing status, mental health issues, etc. Therefore, physicians
actively involve the patient in the process of choosing a combination
that will meet their lifestyle needs and thus foster greater likelihood
of long-term adherence.
As this piece aims to show, the current treatment of HIV/AIDS offers
a perspective on the future of medicine, especially the way in which
cocktails of treatments are being personalized to a given patient’s
virus characteristics. As well, recent progress in the management of
HIV, including co-formulation and the involvement of patients in therapeutic
decision making, has made HIV/AIDS a model for the management of chronic
illness.

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