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November
2007 |
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As a "destination employer"
for the industry, the GfK U.S. Healthcare Companies continue to draw
top marketing research talent. While our new researchers offer clients
a variety of methodological and therapeutic expertise, they share the
common background of being marketing research veterans with experience
specifically focused in the pharmaceutical industry.
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 Suzanne
Berg
Senior Vice President
GfK V2
Ms. Berg brings more than 18 years of domestic and international
experience to GfK V2. Her dual background in marketing research
and advertising gives her a unique perspective on integrated strategic
issues. She is frequently sought out to provide insights into how
teams can maximize brand and portfolio communication. Her areas
of specialty include message development, message testing, concept
testing, positioning, emotional response research and diagnostic
analyses of stakeholder disconnects.
Prior to joining GfK V2, Ms. Berg held several concurrent positions
with TNS Healthcare, including Vice President, Communications Practice,
and Vice President, U.S. Branding. Additionally, she was the Senior
Director of U.S. Branding at J. Walter Thompson. Over the course
of her career, Ms. Berg has worked in virtually every area of the
marketing and advertising arena — from branding, creative,
multicultural communications and media planning, to account and
project management.
Ms. Berg can be reached at 215.283.3200 x317
or sberg@gfkv2.com. |
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 Tom
Hinkel, M.S.
Vice President
GfK V2
With nearly 30 years in pharmaceutical marketing research, Mr. Hinkel
has covered all aspects of the industry and possesses an in-depth
understanding of multiple therapeutic categories and methodologies.
One of his strengths is an ability to conduct complex research with
key opinion leaders. He is also highly experienced in working with
other pertinent constituencies, including specialists and generalists,
physician extenders, pharmacists, managed care personnel, patients
and detail representatives.
Throughout his career, Mr. Hinkel has conducted numerous projects
involving multivariate statistical techniques to support problem
solving regarding pricing and positioning, including trade-off analyses
(discrete choice and conjoint), linear and non-linear regression,
TURF analysis, perceptual and correspondence analysis, and factor,
cluster and discriminant analyses.
In 1992, Mr. Hinkel founded his own research and consulting company,
TRIAD, which has conducted projects for virtually all of Merck &
Co. Inc.’s marketed and in-line products. Before launching
TRIAD, Mr. Hinkel was a Vice President at TNS Healthcare in the
Advanced Statistical Methods Group and the Healthcare Division.
He holds a master’s degree in communications from the University
of Tennessee and a bachelor’s degree in marketing from the
University of Akron.
Mr. Hinkel can be reached at 215.283.3200 x443
or thinkel@gfkv2.com.
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