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| October 2007 | ||||||
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  Employment
in Marketing Research in the Pharmaceutical Industry: 2007 and Beyond
In this month’s published document for The Orange Pages, we examine a topic near and dear to all our hearts: employment in pharmaceutical marketing research. Growth opportunities in pharmaceutical marketing research careers, burgeoning until a few years ago, have now diminished significantly. Many pharmaceutical companies, as well as marketing research agencies, are laying off employees rather than hiring them, and those already hired are finding their chances for promotion and other opportunities for upward mobility significantly reduced. Those professionals both seasoned and new to the field must step back and manage their expectations against the realities of today, not against those that have been historically available. By comparing and contrasting the two employment paths in marketing research — company/manufacturer and agency/supplier — and examining some of the current trends on both sides of the table, this discussion provides key principles that can help current or prospective pharmaceutical marketing researchers plan their careers wisely. To download the complete October 2007 discussion on employment in marketing research in the pharmaceutical industry, please click here.  Are
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The monthly issue-based discussions that we publish in this newsletter can also be distributed to you in hardcopy format via a complimentary subscription-based resource we publish for our clients called The Orange Pages. The Orange Pages is intended to serve as a living, breathing resource of “Information, Education and Issues Exploration for Today’s Pharmaceutical Marketing Researcher” that we hope will be read with interest and kept within reach for ongoing reference. The format is a three-ring binder designed to hold packets of content that we will develop and distribute on a variety of topics. Content packets will come to you in an easy to identify (and appropriately colored) orange envelope and be delivered on a monthly basis. The materials will be three-hole punched for convenient one-click assembly into your binder.  If you would like to receive a complimentary copy of The Orange Pages binder, and get on our distribution list for monthly addendums, please fill out the form below. Want to learn more on this topic? Please contact:  |
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