|
||||||
| September 2007 | ||||||
 |
  The
Future of Pharmaceutical Marketing Research
In recent months we have proffered and belabored details of how by 2020 the global pharmaceutical marketplace will double in value, with growth resulting primarily from improved economies in the developing countries, and demographic and epidemiological trends worldwide. But with the target date of 2020 still 13 years on the horizon, what can we, as marketing researchers, do today to prepare for what many industry experts have predicted will be massive change between now and then? We strongly believe that marketing researchers must begin now to think and conduct “research for tomorrow” rather than “research for yesterday” if they are to be prepared to provide guidance and direction when it is needed by pharmaceutical marketers working in the new era of pharmaceutical marketing. In this month’s published document for The Orange Pages we examine the implications of these changes as they relate to the activities of pharmaceutical marketing researchers. What will the future of pharmaceutical marketing research look like? Points of discussion will include the increasing importance of forecasting as a key tool, major shifts in key activities (hint: much of the work we currently focus on will become obsolete) and treatment areas, a keen focus on payers and patients and an increase in conducting marketing research in support of compliance and persistence programs as well as guiding and assisting the efforts of those in the public relations and research and development functions. To download the complete September 2007 discussion on the future of pharmaceutical marketing research, please click here.  Are
You Receiving The Orange Pages?
The monthly issue-based discussions that we publish in this newsletter can also be distributed to you in hardcopy format via a complimentary subscription-based resource we publish for our clients called The Orange Pages. The Orange Pages is intended to serve as a living, breathing resource of “Information, Education and Issues Exploration for Today’s Pharmaceutical Marketing Researcher” that we hope will be read with interest and kept within reach for ongoing reference. The format is a three-ring binder designed to hold packets of content that we will develop and distribute on a variety of topics. Content packets will come to you in an easy to identify (and appropriately colored) orange envelope and be delivered on a monthly basis. The materials will be three-hole punched for convenient one-click assembly into your binder.  If you would like to receive a complimentary copy of The Orange Pages binder, and get on our distribution list for monthly addendums, please fill out the form below. Want to learn more on this topic? Please contact:  |
|
||||
        |
||||||
   |
||||||
