Free Educational Teleconference:
October 3, 2:00 - 3:15 p.m. EST
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What features distinguish your sales reps from the masses?
Health care professionals help paint a picture and share views on
the key selling attributes of those who have mastered the art of becoming
a valued rep. These insights will be revealed at the upcoming teleconference,
Portrait of a Valued Rep, where findings from GfK
Market Measures’ proprietary 2007 Sales Force Effectiveness
Study will be presented.
Valued reps make a memorable mark in a health care professional’s
mind because they don’t just meet standard needs or deliver
on routine requests; they stand apart from the average sales rep because
they go above and beyond to provide true value to the customer.
Gain a better perspective on the key selling qualities of valued reps
that can drive change and improve performance, thereby optimizing
your sales force in these dynamic times. GfK Market Measures representatives
will address questions critical to your business issues, including:
- In the world of fewer blockbuster drugs, smaller sales forces
and increased scrutiny on promotional spending, how can your sales
force efficiently and effectively meet the needs of your customers?
- How can you achieve a better understanding of your customers’
needs and use that knowledge to improve the quality of your sales
force?
- Are sales forces and their customers aligned in their respective
views on key selling attributes, and if not, what are the biggest
disconnects?