September 2007


Portrait of a Valued Rep:
Insightful Perspectives From Health Care Professionals on Their
Most Valuable Sales Reps

Free Educational Teleconference:
October 3, 2:00 - 3:15 p.m. EST
Save the Date!


Register Now



What features distinguish your sales reps from the masses?

Health care professionals help paint a picture and share views on the key selling attributes of those who have mastered the art of becoming a valued rep. These insights will be revealed at the upcoming teleconference, Portrait of a Valued Rep, where findings from GfK Market Measures’ proprietary 2007 Sales Force Effectiveness Study will be presented.

Valued reps make a memorable mark in a health care professional’s mind because they don’t just meet standard needs or deliver on routine requests; they stand apart from the average sales rep because they go above and beyond to provide true value to the customer.

Gain a better perspective on the key selling qualities of valued reps that can drive change and improve performance, thereby optimizing your sales force in these dynamic times. GfK Market Measures representatives will address questions critical to your business issues, including:

  • In the world of fewer blockbuster drugs, smaller sales forces and increased scrutiny on promotional spending, how can your sales force efficiently and effectively meet the needs of your customers?

  • How can you achieve a better understanding of your customers’ needs and use that knowledge to improve the quality of your sales force?

  • Are sales forces and their customers aligned in their respective views on key selling attributes, and if not, what are the biggest disconnects?

Join us for this unique opportunity on Wednesday, October 3.