February 2008
	Exploring the Diabetes Landscape: Mapping the Dynamics of the Pre-Diabetes Patient and Major Ethnic Groups Free Educational Conference March 5, 2:00 - 3:15 p.m. EST Save the Date! Join us as we explore the diabetes landscape and identify the attitudes and behaviors that distinguish 59.4 million diabetes patients across three of the fastest-growing market segments – patients with pre-diabetes, as well as Latinos and African Americans who have diabetes. What are their attitudes toward their health and care? Where do they get information on their condition? What are their current treatments? How do they navigate the health care system? Learn more about the unmet needs and untapped potential in this market, as health care professionals identify and examine the attitudes of these three critical populations at the upcoming teleconference hosted by GfK Market Measures’ Roper Global Diabetes Group, Exploring the Diabetes Landscape: Mapping the Dynamics of the Pre-Diabetes Patient and Major Ethnic Groups—All the Way to Opportunity. Since 1989, the Roper U.S. Diabetes Patient Market Study has set the “gold standard” for understanding diabetes patients’ attitudes and behavior. Today, GfK Market Measures’ representatives apply the same proven methodologies to examine emerging populations of pre-diabetes patients and major ethnic groups with diabetes. Focusing on the patient perspective, this teleconference will include findings from the groundbreaking Roper 2005 U.S. Diabetes Latino Patient Market Study and Roper 2007 U.S. Diabetes and Pre-Diabetes Patient Market Studies. Join us for this unique opportunity on Wednesday, March 5.