This month’s published document for The Orange Pages continues to touch on the larger themes of health care and wellness as discussed in the last several modules. More specifically, it focuses on the political realities and practicalities of health care reform as discussed in the book Paradox and Imperatives in Health Care, by Jeffrey C. Bauer, Ph.D and Mark Hagland.
The book states that about a third of all health care expenditures are wasted. The authors focus not only on the significant financial waste, but also on the inadequacies in the quality of care that we purchase and go on to explain how to create both efficiency in costs and better quality care. At the conclusion of the book, we are reminded that because increasing constraints will be placed on the revenues of providers in years to come, it will become even more difficult for them to underwrite the cost of making the changes necessary to meet the strategic goals listed above. Thus, providers themselves must begin to implement the move toward efficiency as soon as possible.
This book and others discussed in recent Orange Pages modules mandate the elimination of substantial waste in health care, and doing so by standardizing and economizing on treatment protocols, thus leaving little room for accepting promotional response as being either efficient or economical. As mind shifts go, one has a difficult time imagining a more fundamental change in business models for our industry, but we must ready ourselves to make this shift and begin to conduct the research and develop the strategy and tactics necessary to accomplish this end.
To download the complete April 2009 discussion on eliminating waste in health care, please click here.
NEW! Orange Pages archive now available. Click here to access PDFs of every Orange Pages issue dating back to 2006.
The monthly issue-based discussions that we publish in this newsletter
can also be distributed to you in hardcopy format via a complimentary
subscription-based resource we publish for our clients called The
Orange Pages. The Orange Pages is intended to serve
as a living, breathing resource of “Information, Education and
Issues Exploration for Today’s Health Care Marketing Researcher”
that we hope will be read with interest and kept within reach for
ongoing reference.
The format is a three-ring binder designed to hold packets of content
that we will develop and distribute on a variety of topics. Content
packets will come to you in an easy-to-identify (and appropriately
colored) orange envelope and be delivered on a monthly basis. The
materials will be three-hole punched for convenient one-click assembly
into your binder.
If you would like to receive a complimentary copy of The Orange
Pages binder, and get on our distribution list for monthly addendums,
please fill out the form below.
