Health care marketing research experienced a number of changes and trends in 2009, some subtle and some not so subtle. Clearly, the trend toward staff reductions and significant budget cuts continued unabated. Against this backdrop of reduction, however, some new marketing research and trends arose, such as an even greater research focus in the area of oncology as well as an increasing interest in social marketing. In terms of methodologies employed, 2009 brought a movement back toward a reliance on qualitative marketing research, especially depth interviews, and a decrease in quantitative work. Last, but certainly not least, this year we became more mindful of federal and state regulations governing our activities.
What does all this mean for health care marketing research in 2010? As stated in the title, this month’s published document for The Orange Pages looks ahead to the New Year and explores which trends will continue and how they will affect our ever-changing profession.
To download the complete December 2009 discussion Health Care Marketing Research in 2010, please click here.
NEW! Orange Pages archive now available. Click here to access PDFs of every Orange Pages issue dating back to 2006.
The monthly issue-based discussions that we publish in this newsletter
can also be distributed to you in hardcopy format via a complimentary
subscription-based resource we publish for our clients called The
Orange Pages. The Orange Pages is intended to serve
as a living, breathing resource of “Information, Education and
Issues Exploration for Today’s Health Care Marketing Researcher”
that we hope will be read with interest and kept within reach for
ongoing reference.
The format is a three-ring binder designed to hold packets of content
that we will develop and distribute on a variety of topics. Content
packets will come to you in an easy-to-identify (and appropriately
colored) orange envelope and be delivered on a monthly basis. The
materials will be three-hole punched for convenient one-click assembly
into your binder.
If you would like to receive a complimentary copy of The Orange
Pages binder, and get on our distribution list for monthly addendums,
please fill out the form below.
