February 2009

GfK Healthcare’s Managed Markets Landmark Tour: The Most Direct Route to Optimizing Your Strategic Plan

 Free Educational Webcast
Feb. 25, 2:00 - 3:15 p.m. EST

Save the Date!




Never before have you faced greater challenges in the managed markets arena. And never has it been more imperative to make the most of your strategic investment.

What if you could peek into the managed markets world as you’ve never seen it before? Where you can get inside the minds of key managed care organization decision makers and make your way nonstop to action-ready insights that will enable you and your managed markets account team to create, reshape or refine your strategic plan? What if, along the way, you received information you could leverage to enhance the effectiveness of your programs so they resonate with your target audience?

These are all points of interest on this special free webcast tour with GfK Healthcare as your guide. And they’re places only we can take you.

By investing just an hour of your time, you will:

  • Discover a new way to measure the effectiveness of your managed care sales force and promotional programs
  • See and hear highlights from GfK Healthcare’s recently completed Managed Markets Monitor pilot study, covering such topics as therapy areas most frequently discussed in MCO/manufacturer interactions
  • Learn what MCO decision makers are saying about the dynamics of their relationships with pharmaceutical marketers
The highlight of the tour is the proprietary Managed Markets Monitor designed to help pharmaceutical manufacturers assess the value and impact of their managed care sales and marketing activities. In addition, the itinerary is packed with insights gleaned from in-depth conversations with key MCO leaders.

So, if you would like answers to such questions as: Which manufacturers are talking to MCO decision makers most often? And is your company among them? How are your company and competitors’ sales and marketing efforts influencing managed care decision makers? What improvements can be made to enhance the value of your account managers in the volatile and competitive managed markets space?


Then join us on Wednesday, Feb. 25, for this unique opportunity to ensure your managed care account team is on the most direct and effective route to success.






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