This month’s Orange Pages article continues the same theme that has been addressed for several months now in Orange Pages and Vanderveer’s Views – that the health care marketing sector is about to undergo a change far more fundamental than budget cutbacks and the involvement of procurement departments in selecting marketing research agencies, among other developments.
More specifically, this month’s discussion focuses on two recently published resources that both point in the same direction: the need to fundamentally rethink virtually every aspect of health care and its delivery. The article analyzes findings released in a mid-June report by PricewaterhouseCoopers that predicts health care costs for U.S. businesses will grow 9 percent next year. And it explores the major points of the new book “Designing Care: Aligning the Nature and Management of Health Care,” by Richard M.J. Bohmer, MD, in which the author contends that previous attempts to “fix” health care have missed their mark by focusing on how to pay for health care, rather than on trying to make health care more effective and efficient.
The discussion is followed by concluding thoughts on what these impending changes within health care mean for pharmaceutical marketers and marketing researchers.
To download the complete July 2009 discussion And the Beat Goes On..., please click here.
NEW! Orange Pages archive now available. Click here to access PDFs of every Orange Pages issue dating back to 2006.
The monthly issue-based discussions that we publish in this newsletter
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Orange Pages. The Orange Pages is intended to serve
as a living, breathing resource of “Information, Education and
Issues Exploration for Today’s Health Care Marketing Researcher”
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ongoing reference.
The format is a three-ring binder designed to hold packets of content
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