February 2009

GfK Healthcare’s MedTech Evolution: Responding to the Changing Dynamics of the Marketplace With Effective Market Intelligence Strategies

 Free Educational Webcast
March 26, 2:00 - 3:15 p.m. EST

Save the Date!




No longer is it enough for medical device manufacturers to simply build a great product to ensure marketing success. Today, the marketplace is evolving faster than the speed of business, and you have to answer the demands of more customer stakeholders than the surgeons you seek to reach, including marketers whose messages need to resonate with purchasing, payors and patients. What’s more, you have to contend with marketing strategy challenges, such as regulatory and reimbursement changes, ethical access to the end-users, the changing relationship between surgeon and manufacturer’s representative, and the current ways doctors learn and train for new procedures.

Are you and your brand ready to meet these challenges? What if you could satisfy the needs of a broader base of stakeholders, understand purchasing influences and other issues from the surgeon’s perspective and bring the same precision to your marketing strategies that your engineers have brought to your products?

Join GfK Healthcare for this important webcast, MedTech Evolution: Responding to the Changing Dynamics of the Marketplace With Effective Market Intelligence Strategies, and learn how you can respond effectively to the new dynamics of the challenging and opportunity-rich medical and surgical device marketplace.

By investing just an hour of your time, you will discover in-depth perspectives from surgeons themselves (general surgeons, interventional cardiologists and orthopedic surgeons) regarding:

  • New and exciting trends in their field
  • Favorite innovations
  • Key concerns
  • Purchasing influence
  • Manufacturer comparisons for reputation and performance
Here's the “checklist for change” in the evolving medtech marketplace that we will cover during the webcast:

  • Examine how you can add power and precision to your marketing approach
  • Explore changes in the market from the surgeon’s perspective
  • Reveal how to optimize your product’s performance with data-driven decision making by reinforcing the strengths your engineers build into your brand.
If you want to bring the same precision to your marketing strategies that your engineers have brought to your products…


Then join us on Thursday, March 26 to gain knowledge you can leverage into brand success.






Gfk HealthcareGfk Healthcare