As things move more rapidly in the health care space, health care marketing researchers need to ask the right questions of the right people so we can make the optimal business decisions that such research is designed to guide.
As one example, in this month’s Orange Pages, we examine the results of a recent issues-based research study, conducted among 1,000 medical students by Epocrates, in order to examine the use of smart phones, such as iPhone, BlackBerry and other PDAs, in a professional setting among physicians-in-training. The discussion includes thoughts on what the penetration of smart phones in the practice of medicine might mean for the future of health care and, specific to the role of health care marketing research, the kind of projects researchers may be involved in to help shape both the devices and their myriad of “apps” – all with the aim to increase the effectiveness and efficiency in their use in the practice of medicine.
To download the complete September 2009 discussion Reality Check, Please!, please click here.
NEW! Orange Pages archive now available. Click here to access PDFs of every Orange Pages issue dating back to 2006.
The monthly issue-based discussions that we publish in this newsletter
can also be distributed to you in hardcopy format via a complimentary
subscription-based resource we publish for our clients called The
Orange Pages. The Orange Pages is intended to serve
as a living, breathing resource of “Information, Education and
Issues Exploration for Today’s Health Care Marketing Researcher”
that we hope will be read with interest and kept within reach for
ongoing reference.
The format is a three-ring binder designed to hold packets of content
that we will develop and distribute on a variety of topics. Content
packets will come to you in an easy-to-identify (and appropriately
colored) orange envelope and be delivered on a monthly basis. The
materials will be three-hole punched for convenient one-click assembly
into your binder.
If you would like to receive a complimentary copy of The Orange
Pages binder, and get on our distribution list for monthly addendums,
please fill out the form below.
