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GfK Healthcare | April 2010 | |
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MM&M Cover Story: Marketing Research Evolution  Medical Marketing & Media March 2010 Pharma companies and their partners are under pressure to evolve the marketing research function through new technology and fresh thinking. Medical Marketing & Media sizes up the threats and opportunities in its March cover story by speaking with GfK Healthcare CEO Richard Vanderveer, Ph.D., Debbie Kenworthy of Johnson & Johnson, Elizabeth Jeffords of Genentech and Brian Cain of Merck. To download the article, Marketing Research Report: Data Crunch, please click here. |