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GfK Healthcare | April 2010 | |
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The Compelling Case of Customer Loyalty Research in Pharma  Free Educational Webcast Thursday, April 22, 2010 2:00 -3:15 p.m. EST Save the Date  Is now the right time? What information do you need before you begin such a program? What makes customer loyalty research succeed? Critics may question why customer loyalty research is necessary when pharma companies already measure and monitor their sales forces. But we live in the age of declining sales forces, multiple marketing channels, value-added services and ever-increasing demands on the effectiveness of marketing, sales and service. In this environment, understanding customer loyalty is an important factor in sharpening your strategy. During this webcast, we will examine the critics’ objections and dig deep into the relevance of customer loyalty to pharma. Who should attend this webcast? From marketing researchers to senior managers, if you are with a pharmaceutical or biotech company, or medical/surgical device manufacturer, seeking a competitive edge in today’s commoditized market, mark April 22 on your calendar. You will hear the facts and learn about some of the best practices developed from customer loyalty research in pharma and other industries that create value and result in a more profitable bottom line. Is it an open and shut case for your commitment to such a program? We’ll present the evidence and you can judge for yourself. If your business is becoming commoditized … if your product alone no longer differentiates you from the competition … or if you need to achieve more impact from small sales/marketing budgets, it’s time to make a commitment to loyalty that can produce a more successful business outcome. Watch as GfK experts present the compelling case of customer loyalty, examining the response of a respected company to its recent corporate crisis and the importance of tracking customer loyalty, combined with a lesson in metrics that work best. From opening arguments to closing statements, we will cover issues that answer your top-of-mind questions. Following the presentation, at our live Q&A session, you will have a chance to ask our experts the questions you may have. Join us on April 22. |