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GfK Healthcare | April 2010 | |
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We Are Going to Fix Health Care With a Magnet, Not a Wrench!  Clayton Christensen’s seminal book The Innovator’s Prescription calls for a full rethinking of health care. But how exactly do you “rethink” health care? The designer Bruce Mau argues that as the title of this module suggests, we should not use not a wrench to manhandle a quick solution but rather a magnet to aggregate and organize areas of challenge that health care in the United States faces. This month’s published document for The Orange Pages highlights many of the thinkers, along with their books, who are working to identify the problems with health care and where they suggest we look to make improvements. To download the complete April 2010 discussion on the “magnet” approach to fixing health care, please click here. NEW! Orange Pages archive now available. Click here to access PDFs of every Orange Pages issue dating back to 2006.  Are You Receiving The Orange Pages? The monthly issue-based discussions that we publish in this newsletter can also be distributed to you in hardcopy format via a complimentary subscription-based resource we publish for our clients called The Orange Pages. The Orange Pages is intended to serve as a living, breathing resource of “Information, Education and Issues Exploration for Today’s Health Care Marketing Researcher” that we hope will be read with interest and kept within reach for ongoing reference. The format is a three-ring binder designed to hold packets of content that we will develop and distribute on a variety of topics. Content packets will come to you in an easy-to-identify (and appropriately colored) orange envelope and be delivered on a monthly basis. The materials will be three-hole punched for convenient one-click assembly into your binder.  If you would like to receive a complimentary copy of The Orange Pages binder, and get on our distribution list for monthly addendums, please fill out the form below. Want to learn more on this topic? Please contact:  |