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GfK Healthcare | December 2010 | |
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A Marketing Research Project Begging to Be Done – And Important Insights Waiting to Be Gained  According to a survey conducted earlier this year by the Medical Group Management Association, 55 percent of medical practices are now hospital owned, up from 50 percent in 2008 and only 30 percent just five years earlier. What does this mean to pharmaceutical marketers and marketing researchers? We don’t exactly know, and therein lies the problem and the opportunity. The fact that physicians are now almost equally divided between employees and private practitioners adds several new dimensions to the question of whom we should be talking with in our qualitative marketing research and of whom we are talking with in our marketing research. Assuming most health care marketers and marketing researchers in the United States do not take practitioner employee/independent practitioner status into consideration in their work, this month’s published article for The Orange Pages focuses on why we should, and what we need to do differently to deal with physician-as-employee percentages that will likely increase. To download the complete December 2010 discussion on a marketing research project begging to be done, please click here. NEW! Orange Pages archive now available. Click here to access PDFs of every Orange Pages issue dating back to 2006.  Are You Receiving The Orange Pages? The monthly issue-based discussions that we publish in this newsletter can also be distributed to you in hardcopy format via a complimentary subscription-based resource we publish for our clients called The Orange Pages. The Orange Pages is intended to serve as a living, breathing resource of “Information, Education and Issues Exploration for Today’s Health Care Marketing Researcher” that we hope will be read with interest and kept within reach for ongoing reference. The format is a three-ring binder designed to hold packets of content that we will develop and distribute on a variety of topics. Content packets will come to you in an easy-to-identify (and appropriately colored) orange envelope and be delivered on a monthly basis. The materials will be three-hole punched for convenient one-click assembly into your binder.  If you would like to receive a complimentary copy of The Orange Pages binder, and get on our distribution list for monthly addendums, please fill out the form below. Want to learn more on this topic? Please contact:  |