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GfK Healthcare | July 2010 | |
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What Lies Ahead: Thoughts From Health Care Marketing Research CEOs  GfK Healthcare Chief Executive Officer Richard B. Vanderveer, Ph.D., participated in CEO panels at both PMRG and PBIRG’s spring conferences. This month’s published document for The Orange Pages offers a glimpse of what he and other health care marketing agency leaders see as the future of the profession for both pharmaceutical company and agency researchers. With the interface between pharmaceutical company marketing researchers and their agency counterparts in a major state of flux, it is not surprising that one word could be used to describe the theme of both sessions: change. Each CEO agreed that change is far from over and, it has really just begun. For an industry that has spent decades in which successive years are merely replicates of the past, such uncertainty is indeed trying. Regarding the future, the panelists touched on the following questions that must be answered before moving forward:
NEW! Orange Pages archive now available. Click here to access PDFs of every Orange Pages issue dating back to 2006.  Are You Receiving The Orange Pages? The monthly issue-based discussions that we publish in this newsletter can also be distributed to you in hardcopy format via a complimentary subscription-based resource we publish for our clients called The Orange Pages. The Orange Pages is intended to serve as a living, breathing resource of “Information, Education and Issues Exploration for Today’s Health Care Marketing Researcher” that we hope will be read with interest and kept within reach for ongoing reference. The format is a three-ring binder designed to hold packets of content that we will develop and distribute on a variety of topics. Content packets will come to you in an easy-to-identify (and appropriately colored) orange envelope and be delivered on a monthly basis. The materials will be three-hole punched for convenient one-click assembly into your binder.  If you would like to receive a complimentary copy of The Orange Pages binder, and get on our distribution list for monthly addendums, please fill out the form below. Want to learn more on this topic? Please contact:  |