 |
|||
|
GfK Healthcare | June 2010 | |
|
|||
What is Design and How Will It Help Us to Rethink Health Care?  The last two Orange Pages modules have offered a series of books providing valuable insights that health care marketing researchers can apply to rethinking health care. While the first series focused on identifying how health care is broken, last month’s books focused on how a group of professionals called “designers” can employ their core competencies to help us fix those specific problems. To further clarify the opportunities for incorporating design into health care, this month’s published document for The Orange Pages identifies several projects in which design was used to the benefit of a health outcome such as Second Life, iPhone Apps, Epocrates, Full Code and many more. To download the complete June 2010 discussion on design, please click here. NEW! Orange Pages archive now available. Click here to access PDFs of every Orange Pages issue dating back to 2006.  Are You Receiving The Orange Pages? The monthly issue-based discussions that we publish in this newsletter can also be distributed to you in hardcopy format via a complimentary subscription-based resource we publish for our clients called The Orange Pages. The Orange Pages is intended to serve as a living, breathing resource of “Information, Education and Issues Exploration for Today’s Health Care Marketing Researcher” that we hope will be read with interest and kept within reach for ongoing reference. The format is a three-ring binder designed to hold packets of content that we will develop and distribute on a variety of topics. Content packets will come to you in an easy-to-identify (and appropriately colored) orange envelope and be delivered on a monthly basis. The materials will be three-hole punched for convenient one-click assembly into your binder.  If you would like to receive a complimentary copy of The Orange Pages binder, and get on our distribution list for monthly addendums, please fill out the form below. Want to learn more on this topic? Please contact:  |