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GfK Healthcare | March 2010 | |
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Which Comes First – the Chicken or the Egg?  This month’s published document for The Orange Pages looks at the concept of “design” as it relates to what health care marketers and marketing researchers do for a living. Design as described here is not about putting fancy labels on objects, like LV on luggage or D&G on sunglasses, but making things work better, as suggested by Warren Berger in his book, Glimmer: How Design Can Transform Your Life and Maybe Even the World. It is clear that the U.S. health care delivery system needs to “work better” in order to improve its efficacy and efficiency. But how do we accomplish this when the outcome will provide for the common good rather than a specific profit motive to any particular company? This module suggests using the underlying principles of design as a viable approach for rethinking health care delivery from the ground up – a task that will require a significant amount of time and that will need to overcome a significant number of obstacles. It also describes how health care marketing researchers can get involved in the process. To download the complete March 2010 discussion on redesigning health care, please click here. NEW! Orange Pages archive now available. Click here to access PDFs of every Orange Pages issue dating back to 2006.  Are You Receiving The Orange Pages? The monthly issue-based discussions that we publish in this newsletter can also be distributed to you in hardcopy format via a complimentary subscription-based resource we publish for our clients called The Orange Pages. The Orange Pages is intended to serve as a living, breathing resource of “Information, Education and Issues Exploration for Today’s Health Care Marketing Researcher” that we hope will be read with interest and kept within reach for ongoing reference. The format is a three-ring binder designed to hold packets of content that we will develop and distribute on a variety of topics. Content packets will come to you in an easy-to-identify (and appropriately colored) orange envelope and be delivered on a monthly basis. The materials will be three-hole punched for convenient one-click assembly into your binder.  If you would like to receive a complimentary copy of The Orange Pages binder, and get on our distribution list for monthly addendums, please fill out the form below. Want to learn more on this topic? Please contact:  |