GfK Healthcare Explores the New Basics,
2010 PBIRG Conference, May 16-19
 We invite you to join GfK Healthcare
May 16-19 in Naples, Fla., at The
Pharmaceutical Business Intelligence
Research Group’s Annual General
Meeting. Themed The New Basics, the
conference will explore how health care
marketing researchers can develop new
and better ways of working in an
ever-changing environment.
GfK Healthcare will provide its perspective
during two conference sessions:
|
Using Knowledge Workers to Empower the New Basics
Presented by Richard B. Vanderveer, Ph.D., Chief Executive Officer
Sunday, May 16
2:00 – 4:00 p.m.
As health care changes profoundly and rapidly, and as budgets to collect primary marketing research data become smaller, we must change our way of thinking.
For decades, Dr. Vanderveer has peppered his presentations at marketing research conferences and his articles published in professional journals with insights gleaned from and attributed to seminal books. In the session, Dr. Vanderveer will reveal techniques he uses to identify and derive information from. He will provide basic training for new marketing researchers and keep them ahead of the curve in areas such as changes in health care and new marketing techniques, including social marketing.
By attending this session, participants will be able to:
- Understand how to identify and vet sources that should be read and included in their knowledge base
- Appreciate how new developments in hardware and software, such as Amazon’s Kindle, can help them in this effort
- Extract the major idea(s) from each source and use graphics and other techniques to integrate these ideas into a meta-analysis
- Establish one or more of their company’s associates in the role of “knowledge worker,” i.e., someone who has a significant part of his or her responsibility to extract, organize and communicate to colleagues valuable information that can be obtained, at little cost, from commonly available but uncommonly accessed sources
|
|
| |
Forecasting Managed Care Divisions
Presented by Doug Willson, Senior Vice President, Marketing Science, and Lisa Fox, Associate Vice President, Managed Care Marketing Research
Monday, May 17
3:00 – 4:30 p.m.
Quantitative primary market research with managed care decision makers to assess early stage opportunities for drugs in development needs to become a new basic, as managed care — now more than ever before — is the great equalizer in physicians’ and patients’ treatment decisions.
This presentation will provide a primer for developing a quantitative research program to support early-stage forecasts and opportunity assessments. We will review the basics of preliminary qualitative payor research, quantitative sample design, survey content, choice modeling and analysis, and illustrate with examples from specific studies.
By attending this presentation, participants will glean:
- A greater appreciation for the influence payors will have on their product development and in-licensing opportunities in the future
- A new perspective on leveraging payor expectations in developing accurate forecasts
- Insights on how—from a methodological perspective—to best design and execute quantitative payor research to support key business decisions at a product’s earliest stages
|
|
| |
| GfK Healthcare will also participate in the Poster Showcase, which is an opportunity to share best practices, innovative techniques, methodologies and business insights. Stop by to meet company representatives who will discuss the following: |
| |
Poster Showcase
Monday, May 17
Topic Presented:
- Combining Primary MCO Research With Secondary Data
to Improve Managed Care Forecasts
|
|
| |
We encourage you to take a look at the full conference program for PBIRG and consider joining GfK Healthcare and hundreds of other industry colleagues at this year’s conference.
The PBIRG Annual General Meeting
May 16-19, 2010
Naples, Fla.
Click here for the full conference agenda
Stop by booth 40 to get to know the following employees representing GfK Healthcare at PBIRG:
Richard B. Vanderveer, Ph.D., Chief Executive Officer
Barry Zimmerman, President & Chief Operating Officer
Dan Fitzgerald, Chief Financial Officer
Jim Callandrillo, Chief Research & Operations Officer
Steve O’Hara, Executive Vice President
John Burger, Senior Vice President
Rob Delghiaccio, Senior Vice President
Doug Willson, Senior Vice President
Lisa Fox, Associate Vice President
Mary Loveland, Vice President
Yoko Okamoto, Vice President
|
|
