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GfK Healthcare | May 2010 | |
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We Are Going to Fix Health Care With a Magnet, Not a Wrench!, Continued  The April issue of The Orange Pages outlined perspectives on what is wrong with the health care delivered in the United States yet purposefully stopped short of discussing how to meet these challenges. This month’s issue picks up where we left off to talk about gathering information aimed not at problem identification but solution implementation. As suggested in April, health care marketing researchers should consider collaborating with “designers” in their quest to rethink health care. To help with that quest, included here is another series of books. These resources, based on the principles of design, move past the challenges and provide a framework for developing solutions. To download the complete May 2010 discussion on the “magnet” approach to fixing health care, please click here. NEW! Orange Pages archive now available. Click here to access PDFs of every Orange Pages issue dating back to 2006.  Are You Receiving The Orange Pages? The monthly issue-based discussions that we publish in this newsletter can also be distributed to you in hardcopy format via a complimentary subscription-based resource we publish for our clients called The Orange Pages. The Orange Pages is intended to serve as a living, breathing resource of “Information, Education and Issues Exploration for Today’s Health Care Marketing Researcher” that we hope will be read with interest and kept within reach for ongoing reference. The format is a three-ring binder designed to hold packets of content that we will develop and distribute on a variety of topics. Content packets will come to you in an easy-to-identify (and appropriately colored) orange envelope and be delivered on a monthly basis. The materials will be three-hole punched for convenient one-click assembly into your binder.  If you would like to receive a complimentary copy of The Orange Pages binder, and get on our distribution list for monthly addendums, please fill out the form below. Want to learn more on this topic? Please contact:  |