Books Old and New – Remembrances and Insights
I spend much of my time now studying, not just reading, books I think might be relevant to the pharmaceutical industry and channeling my learnings in the form of industry presentations, discussions and articles. In fact, I have become obsessed with the notion that someone has to wring every ounce of meaning out of these seminal works, since they are available at little or no cost and can sometimes provide better general insights than marketing research.
I don’t throw the word seminal around lightly. In order to be rated as seminal, a book has to change, fundamentally, the way I view an issue or introduce me to issues I haven’t thought about before.
As you know, I pride myself on sharing with you almost exclusively recent seminal books, since in this rapidly changing world even the most profound wisdom often has a limited shelf life. If it was published in the last year, has been identified for me as potentially useful, and especially if it is available “e” for reading on my iPad, I will be all over it. Usually, a quick skim will reveal the extent to which the book is worthy of in-depth study.
Recently, however, my entire business library passed through my hands as I emptied my office shelves and transported books and magazines to my home study... |
