Organizing for Success: GfK Healthcare’s
Workshop at the 2010 PMRG Institute
 We invite you to join GfK Healthcare Oct. 24-26 in Boston, at the Fourth Annual Meeting of The PMRG Institute. An extension of the general ideas put forth at PMRG’s Annual National Conference in May, The PMRG Institute will focus on educational opportunities to help marketing researchers adapt to shifting changes in the industry.
Aligned with the conference theme, Navigating Healthcare’s Shifting Currents: Essential Techniques for the Healthcare Marketing Researcher, on Tues., Oct. 26 at 3 p.m., Richard B. Vanderveer, Ph.D., strategic advisor, GfK Healthcare, will present the following workshop:
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Prophesying the Form, Function and Future of Pharmaceutical
Marketing Research Agencies: Two Years Later
Dr. Vanderveer’s presentation will serve as an update to a similar presentation given at PMRG in February 2008. Following on the description below, Dr Vanderveer will contrast and compare across each of the 10 dimensions, highlighting what has changed since 2008.
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The workshop will explore the 10 dimensions that characterize pharmaceutical marketing research agencies. As Dr. Vanderveer will highlight, these are the issues that should be considered in establishing and managing, and potentially joining – or contracting with – a pharmaceutical marketing research agency that will best be able to deal with changes on the horizon in our industry, including shifts in geographic focus, issues being studied, etc.
In addition to the obvious appeal of the session to agency-side research personnel, pharmaceutical manufacturer-side research personnel will also benefit from attending the workshop as they must consider these issues so they can be sure to partner with agencies most appropriately matched to their specific set of circumstances and needs, to be ready for the future. In addition, the information will assist those client-side researchers, who in the future may seek a different career path and will want to join agencies that have up-to-date structures and core competencies.
The 10 Dimensions At-A-Glance
As Dr. Vanderveer will convey in the workshop, it is important to point out that for many of these dimensions there is not necessarily a right or wrong answer. Rather, the key message is that as we look to the future, these 10 dimensions will need to be considered both individually and collectively to ensure a match between agency and client needs and concerns, and to ensure an organization’s ability to provide optimal performance in the age of Pharmaceutical Marketing 2.0.
- Geography
- Size
- General Versus Specialty
- Methodologies Employed
- Field Versus Full Service
- Secondary Data
- Sales Model
- Client Contact
- No-Compete Agreements
- Training-Oriented Versus “Black Box”
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We encourage you to take a look at the full conference program and consider joining GfK Healthcare and hundreds of other industry colleagues at The Fourth Annual Meeting of The PMRG Institute.
 The Annual Meeting of the PMRG Institute
October 24-26, 2010
Boston
Get to know the following employees representing GfK Healthcare at PMRG:
Richard B. Vanderveer, Ph.D., Strategic Advisor
Barry Zimmerman, President & Chief Operating Officer
Steve O’Hara, Executive Vice President
Rob Delghiaccio, Senior Vice President
Sue Wild, Senior Vice President
Linda Krank, Vice President
Katie Fordyce, Associate Vice President
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