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GfK Healthcare | October 2010 | |
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“Time” as a Construct in Health Care Marketing Research  How do physicians think about time? How do patients think about time? Pharmaceutical sales managers tell their reps to try to get as much time with their practitioners as possible. Is this a good target to shoot for or good metric to use? One of the most important – and unrecognized – dimensions we deal with as health care marketers and marketing researchers is time. This month’s published document for The Orange Pages focuses on the word and suggests some of its implications with the goal of getting you to think how it might be important in your career. The concept of time is a complicated subject, but requires much more careful study and in-depth understanding than we have given it in the past. As medical information becomes more complex, pressures on physician time increase and technology becomes more flexible, we will need to consider all of this much more fully in the conduct of our research and the design of our programs. To download the complete October 2010 discussion on “time” as a construct in health care marketing research, please click here. NEW! Orange Pages archive now available. Click here to access PDFs of every Orange Pages issue dating back to 2006.  Are You Receiving The Orange Pages? The monthly issue-based discussions that we publish in this newsletter can also be distributed to you in hardcopy format via a complimentary subscription-based resource we publish for our clients called The Orange Pages. The Orange Pages is intended to serve as a living, breathing resource of “Information, Education and Issues Exploration for Today’s Health Care Marketing Researcher” that we hope will be read with interest and kept within reach for ongoing reference. The format is a three-ring binder designed to hold packets of content that we will develop and distribute on a variety of topics. Content packets will come to you in an easy-to-identify (and appropriately colored) orange envelope and be delivered on a monthly basis. The materials will be three-hole punched for convenient one-click assembly into your binder.  If you would like to receive a complimentary copy of The Orange Pages binder, and get on our distribution list for monthly addendums, please fill out the form below. Want to learn more on this topic? Please contact:  |