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GfK HealthCare | April 2011 | |
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KOL Mapping: The GPS of Thought Leader Identification  With all of today’s technology-driven data capture capabilities, there is a lot of thought leader information to be garnered, but all that knowledge is only as good as its relevance. KOL mapping serves as a guiding tool that cuts through the layers of information to get to what is really important for the effective marketing of a product: finding the right KOL for the job. In a recent PharmaVOICE article, several thought leaders on the topic of KOLs, including Marite Talbergs, senior vice president, GfK HealthCare, share their commentary on why KOL mapping is the best route for identifying thought leaders. To download the story, click here. |
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