GfK HealthCare April 2011
	GfK HealthCare at the 2011 PBIRG Conference, May 15-18 We invite you to join GfK HealthCare May 15-18 in San Antonio, Texas, USA, at the Pharmaceutical Business Intelligence Research Group’s (PBIRG) Annual General Meeting. GfK HealthCare will provide its perspective on the conference theme, Evolution & Revolution, with a focus on the global market access arena in the following conference session: Global Market Access Essentials - Research With the Right Respondents Presented by Camm Epstein, Vice President Market Access – U.S. Practice Lead, and Marco Rauland, Ph.D., Head of Pricing & Reimbursement Monday, May 16 1:30 – 2:45 p.m. Executing effective global market access research requires asking the right people the right questions. But the first step is identifying the right respondents – which requires a solid understanding of local market dynamics. This presentation will provide a detailed overview of the key organizations and individuals that impact market access in the U.S. and major EU and BRIC markets. The session will share guidance on identifying and engaging with the most essential local market respondents. This presentation will enable attendees to navigate their next market access project with confidence.   GfK HealthCare will also participate in the Poster Showcase, which is an opportunity to share best practices, innovative techniques, methodologies and business insights. Stop by to meet company representatives who will discuss the following:   Poster Showcase May 15 -16 Topic Presented: "Modeling the True Complexities of Treatment Decisions"   We encourage you to take a look at the full PBIRG program and consider joining GfK HealthCare and hundreds of other industry colleagues at this year’s conference. The PBIRG Annual General Meeting May 15-18, 2011 San Antonio, Texas, USA Click here for the full conference agenda Stop by our booth to get to know the following employees representing GfK HealthCare at PBIRG: Andrew Douglas, Senior Vice President Peter Eichhorn, Global Head, International Custom Healthcare Research Camm Epstein, Vice President, Market Access Wendy Giardina, Global Head, Talent Management John Kane, Senior Vice President Donna Kelly, Chief Consulting Officer Joern Kleebach, Director Jessica Makovsky, Vice President, Global Communications Yoko Okamoto, Vice President Marco Rauland, Ph.D., Head of Pricing & Reimbursement Sue Wild, Senior Vice President

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