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GfK Healthcare | February 2011 | |
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TED: Ideas Worth Spreading  TED is a small nonprofit that runs conferences dedicated to the premise that there are fundamental ideas important to spread to people who could use them in their daily lives. In an effort to help carry out TED’s mission of spreading ideas, this month’s published document for The Orange Pages summarizes a number of TED presentations and discusses how the big ideas gleaned from each can be applied to health care marketing and marketing research. As discussed in past Orange Pages modules, while we as marketing researchers are responsible for information, it is critical that we also “borrow” ideas from other areas of endeavor, such as TED, and bring them into our own companies. To download the complete February 2011 discussion on TED, please click here. Orange Pages archive now available. Click here to access PDFs of every Orange Pages issue dating back to 2006.  Are You Receiving The Orange Pages? The monthly issue-based discussions that we publish in this newsletter can also be distributed to you in hardcopy format via a complimentary subscription-based resource we publish for our clients called The Orange Pages. The Orange Pages is intended to serve as a living, breathing resource of “Information, Education and Issues Exploration for Today’s Health Care Marketing Researcher” that we hope will be read with interest and kept within reach for ongoing reference. The format is a three-ring binder designed to hold packets of content that we will develop and distribute on a variety of topics. Content packets will come to you in an easy-to-identify (and appropriately colored) orange envelope and be delivered on a monthly basis. The materials will be three-hole punched for convenient one-click assembly into your binder.  If you would like to receive a complimentary copy of The Orange Pages binder, and get on our distribution list for monthly addendums, please fill out the form below. Want to learn more on this topic? Please contact:  |