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GfK Healthcare | January 2011 | |
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GfK Healthcare Experts Ponder 2011 with Pharma Market Research Report  Distressed pharma business models, an economy stuck in the mud and changing technologies boosting patients’ knowledge and researchers’ capabilities challenged marketing research in the pharmaceutical, health care, life science and medical device industries in 2010. What’s ahead in 2011? Three GfK Healthcare experts, along with other marketing research agency leaders, offer their predictions to Pharma Market Research Report. To download the issue, click here. For more insights from the experts included in the article, please contact the GfK Healthcare consultants listed below: Donna Kelly, Ph.D., Chief Consulting Officer Bob Rava, SVP-Research & Consulting, MedSurg Insights Richard B. Vanderveer, Ph.D., Strategic Advisor |