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GfK Healthcare | January 2011 | |
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Agency Form and Function: Yesterday’s Predictions, Today’s Realities?  At the recent meeting of the PMRG Institute, Richard Vanderveer, Ph.D., Strategic Advisor, GfK Healthcare, had the opportunity to conduct a workshop offering an updated perspective on the same topic he spoke about in 2008, i.e., “Prophesying the Form, Function and Future of Pharmaceutical Marketing Research Agencies.” This topic, which was also the focus of the June 2008 Orange Pages module, is of obvious interest to our profession in these tumultuous times, when organizational structures and functions that have been relatively the same for decades are suddenly undergoing significant change. This month’s published document for The Orange Pages summarizes the comparison of Dr. Vanderveer’s 2008 predictions with 2010 realities by focusing on 10 dimensions that must be evaluated when determining a marketing research organization’s ability to provide optimal performance in the “new” future
Orange Pages archive now available. Click here to access PDFs of every Orange Pages issue dating back to 2006.  Are You Receiving The Orange Pages? The monthly issue-based discussions that we publish in this newsletter can also be distributed to you in hardcopy format via a complimentary subscription-based resource we publish for our clients called The Orange Pages. The Orange Pages is intended to serve as a living, breathing resource of “Information, Education and Issues Exploration for Today’s Health Care Marketing Researcher” that we hope will be read with interest and kept within reach for ongoing reference. The format is a three-ring binder designed to hold packets of content that we will develop and distribute on a variety of topics. Content packets will come to you in an easy-to-identify (and appropriately colored) orange envelope and be delivered on a monthly basis. The materials will be three-hole punched for convenient one-click assembly into your binder.  If you would like to receive a complimentary copy of The Orange Pages binder, and get on our distribution list for monthly addendums, please fill out the form below. Want to learn more on this topic? Please contact:  |