GfK HealthCare June 2011
	GfK HealthCare to Discuss ROI on Pharma Marketing Research As a marketing researcher, are you aware of return on investment (ROI) threats and opportunities? Would you be prepared if the C-Suite came asking for spending accountability? If not, consider joining GfK HealthCare and other companies within and outside the health care arena as they share thoughts on this important topic at an event hosted by RFL Communication (publishers of Pharma Market Research Report and Research Business Report) - ROI on MR Conference, July 27-28 in Chicago. Focusing on ROI as an emerging marketing research trend across various industries, the conference will feature: The first study about clients’ interest in (and coming demand for) ROI on marketing research Insight from the pre-eminent ROI on marketing research specialist Provocative MR vendors who will address ROI on marketing research opportunities Interactive discussions on creating ROI on marketing research for departments and vendors In addition to industry-wide presentations, the afternoon of Wednesday, July 28, will be dedicated to special considerations of ROI for pharma marketing research. Don’t miss GfK HealthCare’s insights on the following topic: Collaborative & Foundational Moves to Uncover ROI on MR Jim Callandrillo, Chief Research Officer & Operations Officer, GfK HealthCare 2:00 – 2:40 p.m. Click to learn more about RFL Communication’s ROI on MR Conference July 27-28, in Chicago. Attendance is limited to 100 participants, so register today!

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