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GfK HealthCare | March 2011 | |
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GfK HealthCare Researchers Discuss the State of Market Research  Market research has jumped to the forefront by helping pharma negotiate with payers and analyze a tsunami of new data. For its March issue, Medical Marketing & Media teamed with PMRG and TGaS Advisors to chart the biggest challenges and changes expected to shape the industry in the near term. In addition to manufacturers from AstraZeneca, Merck and Shire, two GfK HealthCare experts offered their thoughts on the inaugural State of the Industry survey. To download the story State of Market Research: Quant Leap, click here. For more insights from the experts included in the article, please contact the GfK HealthCare consultants listed below: Donna Kelly, Ph.D., Chief Consulting Officer Camm Epstein, Ph.D., Vice President, Market Access |