GfK HealthCare to Present at the EphMRA 2011 Asia Conference, Wednesday, Sept. 28
 We invite you to join GfK HealthCare Sept. 27-29 in Shanghai at the European Pharmaceutical Marketing Research Association’s (EphMRA) 2011 Asia Conference.
In keeping with the conference theme, Asia in the Spotlight, GfK HealthCare will give the following presentation that highlights unique challenges and solutions for making better forecasts in the Asian market:
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Best Forecasting Practices for Asia: Eight Simple Ways to Improve Your Forecasts
Dulyalarp ‘Dan’ Nanthawatsiri, Research Director Asia, and Rudiger Papsch, Managing Director, GfK HealthCare Asia
Wed., Sept. 28, 1:30 – 4:00 p.m.
Forecasting is a complex task and mission critical for any pharmaceutical company. However, there is no convincing reason that forecasting has to be an unpleasant task. Three aspects are critical for good forecasting: Forecasting techniques, data sources and the forecasting process (including the communication). The importance of the third aspect for the whole forecast and the forecasting accuracy is often underestimated and therefore simple possibilities to improve forecasting are often underutilized. This aspect can be a substantial challenge in any region of the world, but might be true even more so in the Asian markets.
Workshop attendees will learn eight best practices – such as basic rules of communication and designing a functional forecasting process that constantly involves the stakeholders – that can effectively help in improving the forecasting process and its outcomes. These best practices are valuable and applicable in any region of the world, but they are especially useful for those researchers and marketers, who are either working in Asia or who are closely working with Asia.
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We encourage you to look at the full conference program and consider joining GfK HealthCare and other industry colleagues at the EphMRA 2011 Asia Conference.
 The EphMRA 2011 Asia Conference
Sept. 27-29, 2011
Shanghai
Click here for the full conference agenda
Representing GfK HealthCare at EphMRA:
David Mackenzie, Global Head of Country Strategic Development
Jessica Makovsky, Vice President, Global Communications
Dulyalarp ‘Dan’ Nanthawatsiri, Research Director, Asia
Rudiger Papsch, Managing Director, Asia
Wendy Tan, Senior Research Executive, Asia
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