GfK HealthCare to Present on Device Strategy and Pricing at the 17th Annual Medical Devices 2012: A Frost & Sullivan Executive MindXchange
 We invite you to join GfK HealthCare March 11 - 13 in San Diego at the 17th Annual Medical Devices 2012: A Frost & Sullivan Executive MindXchange. GfK HealthCare will give the following presentation at the conference, which is designed to encourage participants to envision the future of medical technology and health care delivery.
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Premium? Commodity?: Product Strategy and Pricing
Bob Rava, Senior Vice President of Research & Consulting, MedSurg Insights
Tuesday, March 13, 11 a.m. – noon
Optimizing your product’s price and corresponding value is a critical decision for all organizations. What price will get you the most revenue and profit over the product life cycle? How can you distinguish between a commodity and a premium product? Determining this strategy has numerous inputs and involves varied stakeholders.
After attending this workshop, attendees will take away:
- Insights into how to clearly assess a market need and determine how your product is valued as fulfilling the need
- Tools to analyze the premium level of your product and determine how close to the “perfect” product your customers perceive it to be
- Action items/steps to develop a framework for successful product pricing to optimize revenue and profit
- Guide to measuring what is considered premium vs. “just another product”
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We encourage you to look at the full conference program and consider joining GfK HealthCare and other industry colleagues at the 17th Annual Medical Devices 2012: A Frost & Sullivan Executive MindXchange.
 Medical Devices 2012
March 11-13, 2012
San Diego
Click here for the full conference agenda
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