GfK HealthCare to Present on Using Influence Mapping to Identify the Best KOLs at CBI's 4th Annual Life Sciences Forum
 We invite you to join GfK HealthCare Feb. 23-24 in Philadelphia at The Center for Business Intelligence’s (CBI) 4th Annual Life Sciences Forum on Speaker Program Management. This forum brings together experts in speaker program management to discuss compliant practices and innovative formats that are increasing the value and ROI of speaker programs within their organizations. GfK HealthCare will give the following presentation:
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Identify the Best KOLs Through Influence Mapping
Marite Talbergs, Senior Vice President, and Tom Perkins, International Project Director
Thursday, Feb. 23, 8:30 a.m. - noon
Pinpointing the most influential KOLs on a local, regional and national level to speak at conferences, seminars or meetings is crucial to the effective marketing of a product and to the value of speaker programs. KOL mapping is critical to finding forward-thinking physicians and emerging thought leaders who create a powerful buzz around innovative treatments. But with so many high-profile thought leaders on a national level, local KOLs who have influence within their own community often fly under the radar.
During this workshop, attendees will learn the ins and outs of today’s latest KOL influence-mapping technology and how to accurately identify the most respected high profile and emerging speakers for a brand. Key questions to be addressed:
- How does KOL influence mapping work?
- What are the benefits to investing in such a technology?
- What is the value of identifying local influencers versus national influencers?
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We encourage you to look at the full conference program and consider joining GfK HealthCare and other industry colleagues at CBI’s 4th Annual Life Sciences Forum.
 CBI’s 4th Annual Life Sciences Forum
Feb. 23-24, 2012
Philadelphia
Click here for the full conference agenda
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