Issue Archive February 2012 Diagnostic Testing: A New Field for Market Research (Part I) Ensuring New Medical Devices Fit Into Patients’ Lives – A Case Study GfK HealthCare to Present on Device Strategy and Pricing at the 17th Annual Medical Devices 2012: A Frost & Sullivan Executive MindXchange January 2012 Patient Value Driving Change Messaging Engagement and Deterioration: Gain a Better Understanding of How Messages Are Working Senior Leadership Appointments GfK HealthCare to Present on Using Influence Mapping to Identify the Best KOLs at CBI's 4th Annual Life Sciences Forum December 2011 Medical Device Pricing and Forecasting Require an Artist-Scientist Patient Insights - Opportunities in a New World What's the Buzz on Drug Development in 2012? MM&M's "Pipeline 2012" Features GfK Commentary November 2011 Building Agency of Record Contracts with Trust and Competence Eight Simple Ways to Improve Your Forecasts Research Highlight: Diabetes October 2011 KOL Mapping: Identifying Opinions That Count Medical Consumer Devices as Product Drivers in Prescription Drug Marketing Research Highlight: Diabetes GfK HealthCare to Present at the ISPOR 14th Annual European Congress September 2011 Getting the Price Right (Part II): Willingness-to-Pay Research Using Direct Price Questioning Techniques The Emergence of Biosimilars and Their Impact On The Pharmaceutical Market Research Highlight: Oncology GfK HealthCare to Present at the EphMRA 2011 Asia Conference August 2011 Measuring Customer Loyalty: Integrating Feedback Into the Rep Compensation Plan ASCO Annual Meeting Buzz: Advancements in Treating Smaller Oncology Indications Research With the Right Respondents: GfK HealthCare's Presentation at the PBIRG Fall Education Workshop Series July 2011 GfK's New Corporate Strategy: "Own the Future" Getting to Why - Uncovering New Perspectives on Familiar Topics: 10 Reasons to Take a Creative Approach to Qualitative Projects Sampling MCOs - Getting it Right Meet Our New Addition: Senior Leadership GfK HealthCare to Present at the American Association of Diabetes Educators Annual Meeting June 2011 The Co-evolution of Cancer Therapy and Market Research Getting the Price Right (Part I): Willingness-to-Pay Research Using Direct Price Questioning Techniques Research Highlights: Oncology and Diabetes Get up-to-speed! The New Realities of Building Customer Loyalty Webcast Stepping it Up: GfK HealthCare's Presentations at the 2011 EphMRA Conference GfK HealthCare to Discuss ROI on Pharma Marketing Research May 2011 The Art and Science of Telling the Mechanism of Action (MOA) Story Reconsidering Patients as Payers – Market Research Outside the United States Qualifying the Market in an Online World The New Realities of Building Customer Loyalty – Adapt or Retreat April 2011 How the Reality of Medical Device Testing Has Changed Over the Years Marketing in the Pharmaceutical Business: The Meaning and Benefit of Emotions KOL Mapping: The GPS of Thought Leader Identification GfK HealthCare at the 2011 PBIRG Conference, May 15-18 March 2011 Risk-Sharing: Dealing with Uncertainty GfK HealthCare Researchers Discuss the State of Market Research A Farewell to The Orange Pages Meet Our New Additions: Senior Leadership Blazing New Trails at the PMRG 2011 Annual National Conference February 2011 Extending the Use of MaxDiff in Health Care Marketing Research TED: Ideas Worth Spreading Dialogue & Data: The Role of the Pharmacist/Pharmacy in the Future of Health Care January 2011 Agency Form and Function: Yesterday's Predictions, Today's Realities? GfK Healthcare Experts Ponder 2011 with Pharma Market Research Report Dialogue & Data: And It Just Keeps Getting Bigger and Bigger... December 2010 GfK Healthcare Researchers Featured in MM&M's Pipeline 2011 A Marketing Research Project Begging to Be Done – And Important Insights Waiting to Be Gained Vanderveer's Views: The Growing Importance of “Patient Experience” November 2010 REMS: Involving Marketing Research Companies to Ensure Best Practices and Greater Efficiencies What’s Happening to Your Health Plan? Vanderveer's Views: Books Old and New – Remembrances and Insights October 2010 Designing Better Medical Devices "Time" as a Construct in Health Care Marketing Research Organizing for Success: GfK Healthcare's Workshop at the 2010 PMRG Institute Vanderveer's Views: On the Other Hand… September 2010 Good Practices in Forecasting and Good Forecasting in Practice – Part II Different Investing in the Future of Health Care August 2010 Good Practices in Forecasting and Good Forecasting in Practice – Part One Hamlet's Blackberry Vanderveer's Views: In Memoriam July 2010 Regulatory Update: State Reporting Requirements at a Glance What Lies Ahead: Thoughts From Health Care Marketing Research CEOs Vanderveer's Views: What Is Really Happening Out in the Marketplace? June 2010 What is Design and How Will It Help Us to Rethink Health Care? Turning Customer Ambivalence Into Loyalty Not Business as Usual: GfK’s Presentation at the 2010 EphMRA Conference, Wednesday, June 23 Vanderveer's Views: Marketing Research Budget Cycles – A Growing Headache for Us All May 2010 How Smartphones Are Changing Health Care for Consumers and Providers We Are Going to Fix Health Care With a Magnet, Not a Wrench!, Continued GfK Healthcare Explores the New Basics, 2010 PBIRG Conference, May 16-19 Vanderveer's Views: The Pilgrimage to Omaha and What It Means for the Health Care Industry April 2010 We Are Going to Fix Health Care With a Magnet, Not a Wrench! The Use and Strategies of Fixed-dose Combination Therapies The Compelling Case of Customer Loyalty in Pharma MM&M Cover Story: Marketing Research Evolution Vanderveer's Views: A "New Way" of Thinking About Change March 2010 Determining the Drivers of Prescribing: Part Two Which Comes First – the Chicken or the Egg? Navigating Waves of Change: Richard Vanderveer on CEO Panel at the PMRG 2010 ANC Vanderveer's Views: Generic Pharmaceuticals and the Health Care Marketing Researcher February 2010 Determining the Drivers of Prescribing: Part One Whatcha Gonna Do? Vanderveer's Views: Touch Screens and the Health Care Marketing Researcher January 2010 Portrait of a Customer: Psychographic Profiling Personalized Medicine and Marketing Research Vanderveer's Views: If You Thought 2009 Had Its Challenges, 2010 Will Add Some New Ones – and Plenty of Opportunity as Well GfK Healthcare Researchers Featured in MM&M's Pipeline 2010 December 2009 Guest Editorial: Participatory Health – The Emerging Era of Engaged Health Consumers Health Care Marketing Research in 2010 – What’s Going to Be Hot and What’s Not Vanderveer's Views: Here We Go Again “Network” with GfK Healthcare November 2009 Forecasting Managed Care Decisions Hellooo Out There Vanderveer's Views: Theory Can Be Great, But Practice Can Be Tough October 2009 Resisting Persuasion in the Context of War Gaming Methodology The Emerging BRIC Nations: Where Pharmaceutical Marketing Is Going and How You Can Get There Build It and They May Come Vanderveer's Views: Health Care Reform and the Health Care Marketing Researcher September 2009 The Customer Loyalty Quotient: From Goodwill to Better Profits Reality Check, Please! A Beginner’s Guide to Marketing Research in the Emerging BRIC Nations: Where Pharmaceutical Marketing is Going and How You Can Get There Vanderveer's Views: A Renewed Search for Understanding August 2009 What Health Care Reform Is and Is Not! A Systematic Approach to Developing an Effective Professional Visual Aid A Beginner’s Guide to Marketing Research in the Emerging BRIC Nations: Where Pharmaceutical Marketing is Going and How You Can Get There Vanderveer's Views: I Think I’ve Finally Figured It Out! July 2009 And the Beat Goes On… How Marketing Research Needs Differ for West Coast Biotechs GfK Healthcare Expands: New West Coast Staff and San Francisco Office Vanderveer's Views: Effectiveness and Efficiency in Health Care Marketing Research – Where Do We Find It? June 2009 Making Each Sales Call Count Disruption in Health Care, Continued Meet Our New Addition: Senior Leadership Vanderveer's Views: Wanna See a Scary Graph? May 2009 Tapping Nonrational Drivers in Health Care Marketing Research Introducing Six Sigma GfK Healthcare Showcases Innovation at the 2009 PBIRG Conference, May 17-20 Vanderveer's Views: What Is One to Do? April 2009 The Road Map to Action-Ready Solutions in the Managed Markets Arena Eliminating Waste in Health Care GfK Healthcare to Present at Spring Conferences: PMSA and PBIRG Vanderveer's Views: What Are We Doing Here, Anyway? Data Download: Research Highlight: Sales Force Effectiveness March 2009 6 Steps to a Dynamic Message The Promise and Peril of Biologics Health Care Investment MedTech Evolution: Responding to the Changing Dynamics of the Marketplace With Effective Market Intelligence Strategies Vanderveer's Views: The Perfect Storm II Data Download: Research Highlight: Neurology February 2009 GfK Healthcare: Designed to Boost Client Efficiencies and Support the Changing Industry The Innovator’s Prescription GfK Healthcare’s Managed Markets Landmark Tour: The Most Direct Route to Optimizing Your Strategic Plan The Perfect Storm in Pharmaceutical Marketing Research: GfK's Workshop at the PMRG 2009 ANC, Monday, March 9 Vanderveer's Views: What Happens When Three Become One? Data Download: Research Highlight: Neurology January 2009 Integrated Market Intelligence Strategies for Successful Medical Device Marketing How Tribes Can Change Health Care Marketing GfK Researchers Featured in MM&M's Pipeline 2009 Vanderveer's Views: Health Care Marketing – Who Is in Charge Here? Data Download: Research Highlights: Dermatology December 2008 Ethnography: The Good, the Bad and the Ugly Targeting the Promotional Needs of Your Audience God Bless PricewaterhouseCoopers! Vanderveer's Views: Remember When the United States Was Two-Thirds of the World’s Pharmaceutical Market? Data Download: Research Highlights: Depression and Managed Care November 2008 The Perfect Storm in Pharmaceutical Marketing Research – and What to Do About It GfK Reveals Most Effective Sales Forces Pharmaceutical Markets In Asia: An Overview Vanderveer's Views: Sales Force Effectiveness – 2008 Data Download: Research Highlights:Rheumatology and Female Health October 2008 The Challenges of Global Oncology Marketing Research Outsourcing of the Marketing Research Function by Pharmaceutical Companies Beyond the Vital Signs and Into the Hearts and Minds of Your Physician Stakeholders Vanderveer's Views: Semantics Are Everything Data Download: Research Highlights: Cardiology and Neurology September 2008 Guest Editorial: Health Politics – Scenarios to 2012 The Cluetrain Manifesto, the iPhone and Mobile Marketing/Marketing Research Optimizing Your Messages Adding Risk Analysis to the Prophet’s Toolbox: GfK's Workshop at the 2008 PMRG Institute, Monday, Oct. 20 Vanderveer's Views: Offshoring -Things to Consider Data Download: Research Highlights: Diabetes and Neurology August 2008 Medicare Part D: A Resounding Success? Or Abysmal Failure? SAMM-E: The Little Algorithm That Can Conducting Revolutionary Marketing Research in Preparation for Evolutionary Marketing Vanderveer's Views: Physician Gifts, Regulations and Common Sense Data Download: Research Highlights: Antibiotics, Neurology and Dermatology July 2008 Tackling the Greatest Unsolved Problem in Marketing Research Beyond Traditional Market Analysis: Creatively Using Patient Chart Audit Data Doctor Decision Making Vanderveer's Views: The Changing World of Pharmaceutical Marketing Research Data Download: Research Highlights: Neurology and Rheumatology June 2008 The Power of Possibility - Concept Testing for Medical and Surgical Devices The Structure and Function of the Pharmaceutical Marketing Research Agency of the Future Forecasting the Future: Highlights From GfK’s PMRG Annual Conference Presentation Vanderveer's Views: The Size and Shape of Pharmaceutical Marketing Research Data Download: Research Highlights: Psychiatry, Cardiology and Neurology May 2008 Standard and Innovative Methods for Tracking Pharmaceutical Brand Performance Conducting Efficient Marketing Research - The Most Pressing Need of Our Profession Risk Analysis, Choice Models and Early-Stage Forecasting in Pharmaceutical Markets Preparing for an Evolutionary Pharma Market: GfK's Presentation at the 2008 EphMRA Conference, Friday, June 27 Vanderveer's Views: Patient Adherence: Information, Motivation and Aggravation - A Self-Ethnographic Portrait Data Download: Research Highlights: Oncology and Antibiotics April 2008 The Science of Creative: Using Marketing Research to Create Effective Ads Diabetes: Perspectives From Three Patient Segments Latin America as a Prototype of Global Pharmaceutical Marketing Research - Part II GfK Explores the Politics of Healthcare at the 2008 PBIRG Conference, May 18-21 Vanderveer's Views: Content or Community? Data Download: Research Highlights: Oncology and Diabetes March 2008 Choice Modeling: A Pharmaceutical Marketer's "Crystal Ball" for Predicting Marketplace Behavior Usage of Patient Case Studies in Promotional Materials Latin America as a Prototype of Global Pharmaceutical Marketing Research Vanderveer's Views: GfK Latin America Summit Reveals Great Opportunity Data Download: Research Highlights: Cardiology, Oncology, Depression and Medicare Part D February 2008 Marketing Research: Uncovering Opportunities in a Constrained Environment Whatever Happened to "e" in Pharmaceutical Marketing? Exploring the Diabetes Landscape: Mapping the Dynamics of the Pre-Diabetes Patient and Major Ethnic Groups Prophesying the Future of Pharmaceutical MR Agencies: GfK's Workshop at the PMRG 2008 ANC Vanderveer's Views: Developing Countries Are Developing in Pharmaceutical Marketing Research Data Download: Research Highlights: Oncology, Multiple Sclerosis and Alzheimer's January 2008 The New Marketing - and Marketing Research - Focus on Key Opinion Leaders What Lies Beneath: Using Projective Techniques to Get to Emotional Brand Drivers and Barriers Revolutionary Marketing Research for an Evolutionary Pharmaceutical Market Vanderveer’s Views: Latin America, Here We Come! Recommended Resource: MM&M's Pipeline 2008 December 2007 Effective Sales Forces: Who Is on Top in GfK's Annual Ranking and Why? Don't Get Lost Navigating Your Brand: Use Perceptual Maps to Help Plot Your Course The Pharmaceutical Marketing Researcher as Expert Witness Vanderveer’s Views: Giving Back November 2007 HIV/AIDS Treatment as a Groundbreaking Model for the Future of Disease Management What We Can Learn From Physicians' Searches for Point-of-Care Information Opportunities for Manufacturers to Address Unmet Needs in Alzheimer's Disease and Newly Emerging Area of MCI Meet Our New Additions: Senior Leadership Vanderveer’s Views: Assumptions We Make as Pharmaceutical Marketing Researchers October 2007 Case Studies on Point-of-Care Dynamics Revealed Through Integrated Physician/Patient Research Guest Editorial: Health 2.0 - Is Pharma Stuck in a 1.0 World? Employment in Marketing Research in the Pharmaceutical Industry: 2007 and Beyond Vanderveer’s Views: The Year in Review September 2007 A Unified Approach to Pricing Research The Future of Pharmaceutical Marketing Research Back to School: September Sessions Start With GfK at PBIRG and PMRG and Continue With Tailored Training Programs Portrait of a Valued Rep: What Features Distinguish Your Sales Reps From the Masses? Vanderveer’s Views: The GfK U.S. Healthcare Companies' Vision for the Next Five Years August 2007 Behind the Mirror: A User Guide to Obtaining Full Value From Your Qualitative Marketing Research Navigating Medicare Part D: Expectations Versus Reality & Implications for Pharmaceutical Marketers The Power of Integrated Physician/Patient Research: Convergent and Divergent Perspectives Vanderveer’s Views: Looking at People Looking for Medical Information July 2007 The New Global Marketplace: Expanded Opportunities With the "E7" Countries Lonely? Dr. Max Diff to the Rescue! Benefits of the MaxDiff Approach Over Standard Rating Exercises Russia: A Market with Significant Opportunities for the Pharmaceutical Industry Vanderveer’s Views: Marketing Research for "Closed-Loop Marketing" June 2007 Guidance for Getting Global Research Right: Practical Tips for the Top International Markets The Importance of Marketing Research That Deals With "Failure" Lessons Warren Buffett Can Teach Pharmaceutical Marketing Researchers Vanderveer’s Views: Thoughts on Receiving the PBIRG "Lifetime Achievement Award" May 2007 Is 30 Really the Magic Number? Determining Sample Size in Primary Marketing Research Research With Pharmacists: Will It Soon Be "Back to the Future?" Lessons From a Pharma MR Veteran: High & Low Points, Challenges & Solutions for Our Profession Meet Our New Additions: Senior Leadership Vanderveer’s Views: Can an e-Marketing & Communications Platform Replace the Pharma Sales Force? April 2007 Reality Research: Using Ethnography to Uncover What Customers Really Do With Your Products The Future of Pharmaceutical Marketing Research: Challenges and the Pharma MR Industry Response The Four Colors of Marketing Research: Different Colors for Different Strategic Marketing Situations Your Guide to Getting Global Research Right: GfK's Workshop at the PBIRG Conference, Sunday, May 6 Vanderveer’s Views: Readying Bold New Strategies for a Discontinuous Future March 2007 Customer-Driven Positioning: The Next Generation Approach to Pharmaceutical Product Positioning Using Survey Research and GIS to Make Geodemographic Patient Segmentation Work Client/Agency Relationships: An Era of Far More Formality, Yet Less Partnering New Leadership Appointment: Brian Hull Named President of GfK Strategic Marketing Recommended Resource:Hepatology - An Important New Frontier in Pharmaceutical Development Vanderveer’s Views: Looking Back and Moving Forward: Rigging Pharmaceutical Marketing Research for the Future February 2007 Patient Persistence, Adverse Events and Drug Safety Using Direct-to-Consumer Communications to Improve Patient Adherence The “Presentation” of Marketing Research Information: Leveraging the Principles of Information Design to Maximize Clarity in Presentations Meet Our New Additions: Senior Leadership Vanderveer’s Views: What’s it Like to Be a Physician? January 2007 Guest Editorial: In Praise of Third Party Payers— What Marketing Researchers Need to Know About Health Care Financing Today Message-Monitoring Research in the New Regulatory Environment From the Military to Pharmaceutical Marketing: Using War Gaming Tactics to Stay One Step Ahead of the Competition Meet Our New Additions: Senior Leadership Recommended Resource: MM&M's Pipeline 2007 Vanderveer’s Views: A New Year's Resolution for Our Profession: Facilitating a Meaningful and Organized Dialogue December 2006 Delivering New Insights for Product Managers by Mapping the Patient Experience Adverse Event Reporting: Manipulating Marketing Research to Manage Risk Beyond Product Positioning: Creating Your Product's Story Recommended Resource: New Rules and Random Rants about Qualitative Research Vanderveer’s Views: Pharmaceutical Marketing Old Wives’ Tales November 2006 Guest Editorial: The Wal-Martization of Healthcare – The Growing Role of Value for Consumers Adverse Event Reporting: New Observations & Guidelines on Establishing “Guidelines” What is the Ideal Sales Rep? SFE Study Data Sheds Light on Topic Free Teleconference: Changing the Metabolic Paradigm – November 15, 2:00 to 3:15 p.m. EST Recommended Resource: Globe Hopping? Review Our Best Practices for International Marketing Research Vanderveer’s Views: Beyond Preferred Vendor and Master Service Agreements: Marketing Research by “Agency of Record” October 2006 Adverse Event Reporting: The Most Significant Issue in Pharmaceutical Marketing Research Today Measuring Sales Force Effectiveness: A Guidebook for the Pharmaceutical Industry Muddled by Multivariate Methods? We Give You the Building Blocks for a Better Understanding Meet Our New Additions: Senior Leadership Recommended Resources: How, When & Why Physicians Consume Information Vanderveer’s Views

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